The best advert for her own collection! TOWIE's Lucy Mecklenburgh shines in a bedazzled bikini to launch swimwear range

Sexy and she knows it: Lucy works hard to maintain her enviable figure

The range of swimwear options features more traditional bikinis, as well as bedazzled versions of the more popular monokini.
Bella Bamba Directors, Eleise Lucraft and Becky Majeed, said of the new range: 'Lucy was the perfect choice to collaborate with. She knows her fashion, is a beautiful girl who embraces her curves and loves to look good.
'Together, we have created a luxury collection of swimwear which not only looks sexy and stands out with sunlight reflecting crystals, but the Brazilian cut to each piece ensures each style fits beautifully.'

Lucy's collection, which starts from £55, can be purchased at Bellabamba.co.uk.

Shimmering in silver: As well as the white options which show off her tan, Lucy also wears some sexy metallic numbers

Showered in diamonds: The sparkling crystals are a common adornment to Lucy's swimwear options